FranklinTill is a futures research agency working with global brands and organisations to explore and implement design, material and colour innovation.
FranklinTill worked closely with master papermaker GF Smith and design agency Made Thought to research, develop and broadcast The World’s Favourite Colour project for Colorplan. Drawing attention to GF Smith’s bespoke colour service, the project invited people across the world, including the global creative industry, to consider and select their favourite colour using an innovative and interactive digital platform – attracting more than 30,000 votes from respondents across over 100 countries. The winner? Marrs Green – a deep, vivid shade with a strong hint of blue.