The logo for the I Love New York advertising many campaigns is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (â™¥), below which are the capital letters N and Y, set in a rounded slab serif typeface. The logo and advertising campaign have been used for decades to promote tourism in New York state â€” not merely New York City, as many believe.
It is a famous pop-style icon that unabashedly promotes the metropolitan pride of New York State. In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and he created the design based on Wells Rich Greene’s advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. However, the design became a major success and has continued to be sold for years.
Giambattista Bodoni (1740-1813) was an Italian engraver, publisher, printer and typographer of high repute remembered for designing a typeface which is now called Bodoni.
Giambattista Bodoni achieved an unprecedented level of technical refinement, allowing him to faithfully reproduce letterforms with very thin “hairlines”, standing in sharp contrast to the thicker lines constituting the main stems of the characters. His printing reflected an aesthetic of plain, unadorned style, combined with purity of materials.
Oh, yes I do love Bodoni.